BLEACH

Visual Research for the Summer 2018 product range.

Visual research i conducted for Bleach (for their summer 2018 product range) , which explored the concept of "hair in sub-cultures”.

For the research i used a number of databases and libraries (v&A, CSM, infringe, music videos…) and niche sub-culture magazines (Frontpage, Atomage..) which provided new and insightful inspiration for the Bleach team.

Amongst others i explored the german techno scene, Ozzfest attendees, Juggalo festivals, thai punks and the hairstyles of young favela boys.